Privacy Policy — Ali Auto Locksmith

Ali Auto Locksmith is operated by Murad Ali, a mobile auto locksmith service based in Luton serving Bedfordshire and the surrounding areas since 2001. Murad personally attends every job — there are no subcontractors or call centres. Our website is aliautolocksmith.com.

As a sole trader, Murad Ali is the data controller responsible for deciding how your personal data is collected, used and stored. We take data protection seriously and handle all information with the care and confidentiality you would expect from a trusted local tradesperson who has served the community for over two decades.

We only collect personal data that is necessary for us to provide our auto locksmith services and respond to your enquiries. We believe in data minimisation — we never ask for more information than we need.

The personal data we may collect includes:

• Contact form submissions: your name, phone number, vehicle make, vehicle model, service required, and any optional message you include when submitting an enquiry through our website.
• WhatsApp messages: if you contact us via the WhatsApp button on our website or message our business number directly, we may retain a record of that conversation to follow up on your enquiry.
• Phone calls and emails: if you call or email us, we may keep a record of the communication including your name, phone number and details of the service you require.
• Basic analytics data: we collect anonymous technical data such as pages visited, browser type, device type, approximate geographic location and referring website. This data is collected automatically through cookies and analytics tools (see Section 6 below).

We do not collect or store any payment card details, bank account information or financial data through this website. All payments for our locksmith services are handled directly and securely at the time of service.

We use your personal data for the following specific purposes, each with a lawful basis under UK GDPR:

We will never sell, rent, or share your personal data with third parties for marketing purposes. Your information is used solely to deliver the locksmith service you have requested and to improve your experience on our website.

We take the security of your personal data seriously. All enquiry data submitted through our website is stored securely on encrypted servers hosted within the UK/EU region, in compliance with GDPR requirements.

Access to your personal data is strictly limited to Murad Ali — the sole operator of Ali Auto Locksmith. No employees, subcontractors or third parties have access to your enquiry data unless it is necessary to fulfil a legal obligation.

The specific measures we take to protect your data include:

• All data transmitted between your browser and our website is encrypted using HTTPS/TLS encryption.
• Enquiry data is stored in a secure, access-controlled database.
• We do not share, sell or transfer your personal data to any third party for their own purposes.
• We regularly review our data handling practices to ensure they remain appropriate and secure.

We retain personal data only for as long as is necessary for the purposes it was collected for, or as required by law. Our standard retention periods are:

• Contact form submissions and enquiry data: retained for up to 12 months from the date of submission, then permanently deleted.
• Phone call and WhatsApp records: retained for up to 12 months to allow for follow-up and service delivery.
• Analytics and technical data: retained for up to 26 months (industry standard for web analytics platforms), after which it is automatically purged.

If you would like your data deleted sooner, you can request this at any time by contacting us using the details in Section 7 below.

Our website uses cookies — small text files stored on your device — to improve your browsing experience and help us understand how visitors use the site. You will be asked to consent to cookies when you first visit our website.

We use the following types of cookies:

• Essential cookies: strictly necessary for the website to function correctly. These include remembering your cookie consent preference. These cookies are set regardless of your consent choice as they are required for the site to operate.
• Analytics cookies (Google Analytics): we use Google Analytics to understand website traffic patterns, including which pages are most visited, how long visitors spend on the site, and which devices and browsers are used. This data is anonymised and helps us improve our website. These cookies are only set with your explicit consent.

We do not use advertising cookies, tracking pixels, or remarketing tools. We do not share cookie data with third-party advertisers.

You can disable or delete cookies at any time through your browser settings. Please note that disabling essential cookies may affect the functionality of the website. You can also reset your cookie preferences using the button below:

Under the UK General Data Protection Regulation and the Data Protection Act 2018, you have the following rights regarding your personal data:

• Right of access: you can request a copy of all personal data we hold about you. We will provide this within 30 days of your request, free of charge.
• Right to erasure: you can ask us to permanently delete all personal data we hold about you (the "right to be forgotten"). We will comply promptly unless we have a legal obligation to retain the data.
• Right to rectification: if any personal data we hold about you is inaccurate or incomplete, you have the right to ask us to correct it.
• Right to object: you can object to the processing of your personal data where we are relying on legitimate interests as the legal basis.
• Right to restrict processing: you can ask us to limit how we use your data in certain circumstances.
• Right to data portability: you can request your data in a commonly used, machine-readable format so you can transfer it to another service.

To exercise any of these rights, please contact us by phone on 07723 388930 or by email at xmuradalix786@gmail.com. We will respond to your request within 30 days.

If you are not satisfied with how we handle your data or your request, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's independent authority for data protection.

We use a small number of trusted third-party services that may process limited data on our behalf:

• Google Analytics: we use Google Analytics to collect anonymous data about website usage. Google may process this data on servers outside the UK. Google's privacy policy can be found at policies.google.com/privacy.
• WhatsApp (Meta): if you contact us via the WhatsApp button, your message is transmitted through the WhatsApp platform, which is operated by Meta. Meta's privacy policy applies to messages sent through their platform.
• Cloudflare: our website uses Cloudflare for security and performance. Cloudflare may process technical data such as your IP address to protect the site from malicious traffic.

We ensure any third-party processors are bound by appropriate data protection agreements and only process data as instructed by us.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology or legal requirements. Any changes will be posted on this page with an updated "last updated" date at the top. We encourage you to review this policy periodically to stay informed about how we protect your data.

If you have any questions about this Privacy Policy, want to exercise your data rights, or have concerns about how we handle your personal information, please contact us:

• Phone: 07723 388930
• Email: xmuradalix786@gmail.com
• Website: aliautolocksmith.com

We aim to respond to all data enquiries within 30 days. For urgent locksmith services, please call us directly — we are available 24 hours a day, 7 days a week.